# Field notes from the revenue trenches: selling, leadership, and publisher revenue from Mort Greenberg and digitalCORE.

## The Psychology of Sales
**Published:** Sun, 07 Jun 2026 10:52:00 GMT  
**Author:** Mort Greenberg  
**Link:** [The Psychology of Sales](https://dcx.one/blog/the-psychology-of-sales/)  
> Buyers do not choose the best option; they choose the decision they can defend later, and the seller who understands that closes deals the better pitch loses.

## Your Personal AI Brand
**Published:** Fri, 29 May 2026 10:15:00 GMT  
**Author:** Mort Greenberg  
**Link:** [Your Personal AI Brand](https://dcx.one/blog/your-personal-ai-brand-visibility-creates-pipeline/)  
> When AI is asked who solves your buyer's problem and your name does not come up, you lose deals before the first conversation starts: four areas where sellers, managers, and owners can build structured visibility that AI systems can find, trust, and surface.

## Your Agentic Staff
**Published:** Sun, 24 May 2026 12:25:00 GMT  
**Author:** Mort Greenberg  
**Link:** [Your Agentic Staff](https://dcx.one/blog/your-agentic-staff/)  
> Sellers who treat AI as a search engine are leaving hours and pipeline on the table; the teams pulling ahead assign agents defined jobs, audit what those agents produce, and build operating models where humans set direction and agents handle execution.

## Service That Sells
**Published:** Sun, 17 May 2026 10:07:00 GMT  
**Author:** Mort Greenberg  
**Link:** [Service That Sells](https://dcx.one/blog/service-that-sells/)  
> Your existing customers buy 60 to 70 percent more often than new prospects, cost far less to sell, and talk to your customer success team every week: here is how to stop treating that team as a cost center and start running it as a revenue function.