Field notes from the revenue trenches: selling, leadership, and publisher revenue from Mort Greenberg and digitalCORE.

The Psychology of Sales

Published: Sun, 07 Jun 2026 10:52:00 GMT
Author: Mort Greenberg
Link: The Psychology of Sales

Buyers do not choose the best option; they choose the decision they can defend later, and the seller who understands that closes deals the better pitch loses.

Your Personal AI Brand

Published: Fri, 29 May 2026 10:15:00 GMT
Author: Mort Greenberg
Link: Your Personal AI Brand

When AI is asked who solves your buyer's problem and your name does not come up, you lose deals before the first conversation starts: four areas where sellers, managers, and owners can build structured visibility that AI systems can find, trust, and surface.

Your Agentic Staff

Published: Sun, 24 May 2026 12:25:00 GMT
Author: Mort Greenberg
Link: Your Agentic Staff

Sellers who treat AI as a search engine are leaving hours and pipeline on the table; the teams pulling ahead assign agents defined jobs, audit what those agents produce, and build operating models where humans set direction and agents handle execution.

Service That Sells

Published: Sun, 17 May 2026 10:07:00 GMT
Author: Mort Greenberg
Link: Service That Sells

Your existing customers buy 60 to 70 percent more often than new prospects, cost far less to sell, and talk to your customer success team every week: here is how to stop treating that team as a cost center and start running it as a revenue function.